In any field, there will be unscrupulous people who use underhanded tactics to get ahead. The web is no different, especially where search engine optimization is concerned. There exists a ton of black hat SEO tactics that people try to use to get ahead. Read more
Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game the system through tactics like hidden backlinks, automated content, link-building schemes, and malicious software. Read more
Search engine optimization has evolved. While keyword research and on-page SEO are still important in terms of how a website will rank, they’re no longer the only things that matter. How people engage with, perceive, and talk about your brand is every bit as important – if not more so. Read more
When I first started writing, the very concept of Search Engine Optimization sort of made my head spin. I didn’t understand it, and I didn’t really know why I needed it. “I’m a writer,” I thought. “I’m here to write things, not market them!”
What I didn’t realize at the time was that those two basically amounted to the same thing. If you’re designing content – any content – for the web, you need to tweak it so it’ll show up in search engines. I can provide you with a bit of SEO advice – both on-page and off – to help you along in that regard.
Video sharing sites pose a particular set of problems for search engine optimization. Google’s crawlers can’t interpret video content and so rely on the textual content and markup that surrounds the videos to get an idea of the terms for which videos should be ranked. It’s likely that Google is going to get better at interpreting video content in the future — they’re certainly working on artificial intelligence algorithms that recognize the subject of moving images and that can pull textual transcriptions out of videos — but the technology in its current form is rudimentary, and so owners of video sharing sites should make sure to optimize the pages their videos appear on properly.
At the core of any SEO strategy is the creation of high-quality content that encourages viewers to post links to the site. The better the content, the more likely it is to garner the back links and social shares that will help a site to rank in the SERPs. Read more
