In any field, there will be unscrupulous people who use underhanded tactics to get ahead. The web is no different, especially where search engine optimization is concerned. There exists a ton of black hat SEO tactics that people try to use to get ahead. Read more
Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game the system through tactics like hidden backlinks, automated content, link-building schemes, and malicious software. Read more
Search engine optimization has evolved. While keyword research and on-page SEO are still important in terms of how a website will rank, they’re no longer the only things that matter. How people engage with, perceive, and talk about your brand is every bit as important – if not more so. Read more
